Toys "R" Us Memorabilia & Vintage Finds
Charles Lazarus founded Toys "R" Us in 1957, building the toy superstore that ruled American childhoods until heavy debt drove it into bankruptcy and the closure of its U.S. stores in 2018, with the brand later revived in licensed form.
Shop Toys "R" Us merchandise
The toy chain liquidated its U.S. stores in 2018, and its catalogs, signs and Geoffrey the Giraffe material now pass through the resale market. The brand has since returned under new owners, so new merchandise carrying the name also exists.
Use the live resale feed for current listings, and read the collector guide for the company’s history, Geoffrey’s design eras and the checks that separate store-era pieces from newer products.
Toys "R" Us merchandise FAQ
Is Toys "R" Us still in business?
The original U.S. stores were liquidated in 2018. The brand was later revived under new owners, and WHP Global acquired a controlling interest in its parent company, Tru Kids, in 2021.
Is every Toys "R" Us listing vintage?
No. New products are sold under the revived brand, including the Geoffrey’s Toy Box line. Check dates, tags, packaging and Geoffrey’s design before treating an item as store-era.
Secondhand & Collectible Finds
Showing the first 240 of 991 genuine vintage Toys "R" Us items on the resale market, gathered live and checked for a real brand match.
No Merchandise Available Yet
We don't carry official Toys "R" Us merch in the shop yet. Want some? Drop your email to pre-order. If enough capitalists raise their hands, we'll chase down the licensing and get it made.