I ♥ CAPITALISM official & vintage merchandise from the companies that built the world
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Collector Guides

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22 histories and buying guides for corporate memorabilia worth collecting.

Energy & Utilities

  • Enron Memorabilia Collector Guide
    Enron’s 2001 collapse, the 2002 bankruptcy auctions, the items collectors look for, and how to tell original company pieces from new Enron-branded merch.
  • Standard Oil Memorabilia Collector Guide
    A collector guide to Standard Oil memorabilia: the 1911 breakup, the Esso, Mobil, Chevron, Amoco and Sohio lines, and how to spot reproduction porcelain signs.

Consumer Goods & Retail

Defense & Aerospace

  • Boeing Memorabilia Collector Guide
    Boeing memorabilia explained: company history, employee badges, models and airline pieces, plus how to tell vintage items from new licensed merchandise.

Finance & Investment

Hardware & Electronics

Software & Internet

  • Netscape Memorabilia Collector Guide
    A short history of Netscape and a buyer’s guide to Navigator boxes, manuals, company shirts, Mozilla dinosaur items and other early-web memorabilia.
  • Pets.com Sock Puppet Collector Guide
    The history of the Pets.com sock puppet, why it became a dot-com collectible, what buyers should inspect, and where to find current listings.

Industrial Machinery

Transport & Automotive

Healthcare & Life Sciences

Government & Public

  • NASA Memorabilia Collector Guide
    NASA memorabilia explained: the meatball and worm logos, crew patches, Silver Snoopy pins, flown items, the 2012 artifact law and what to check.
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