About the Store
I ♥ Capitalism
I ♥ Capitalism is a store and directory for corporate merchandise from 297 companies across 12 sectors, the brands that build the modern world. Every company page brings together live vintage and secondhand finds, a link to the official store when one exists, and a pre-order form when it does not.
How the shelves get stocked
Vintage & secondhand. Every company page opens on its resale tab: real, collector-posted gear pulled live from the secondhand market, the genuine old tees, mugs, pins, and promo swag no store carries anymore. Each find links straight to the listing it's sold on. Nothing reproduced, just the real thing.
Official merch. When a company runs a real store, we deep-link the genuine, company-branded goods straight from it: the actual tee, cap, or mug, with a button to the official checkout. No middlemen, no knockoffs.
Pre-orders. Most great companies don't sell merch yet. Instead of filler, those pages run a pre-order form: drop your email to register demand. When enough capitalists raise their hands for a brand, we chase down the licensing and work to get the real thing made and stocked.
Frequently Asked Questions
What is I ♥ Capitalism?
I ♥ Capitalism is a directory and store for corporate merchandise from 297 companies across 12 sectors, the brands that build the modern world. Each company page collects live vintage and secondhand finds from the resale market, a deep link to the company's official store when one exists, and a pre-order form for brands that do not sell merch yet.
Where does the vintage and secondhand merchandise come from?
Real listings pulled live from resale marketplaces such as eBay, Etsy, and Poshmark. Every find links straight to the listing it is sold on. Nothing is reproduced; these are the genuine old tees, mugs, pins, and promo swag no store carries anymore.
Is this an official company store?
No. I ♥ Capitalism is an independent fan and curation project. Official merch links go to the brands' own stores and vintage links go to the resale marketplaces. We do not sell or ship anything ourselves, and all trademarks belong to their respective owners.
How many companies and sectors are listed?
297 companies across 12 sectors: Energy & Utilities, Materials & Resources, Consumer Goods & Retail, Defense & Aerospace, Finance & Investment, Semiconductors, Hardware & Electronics, Software & Internet, Industrial Machinery, Transport & Automotive, Healthcare & Life Sciences, Government & Public.
What is a pre-order on I ♥ Capitalism?
Most companies do not sell merch yet. On those pages you can register demand with your email. When enough people raise their hands for a brand, we work to license and stock the real thing.
How do I suggest a company or report a fix?
Use the Submit a Suggestion page to propose a company to add, a vintage find to track, a working store link, or a correction. We read every one.
This is a fan and curation project. We don't sell or ship anything ourselves; official merch links go to the brands' own stores and vintage links to the resale marketplaces. All trademarks belong to their respective owners.