Sears Catalogs, Wish Books & Memorabilia
Founded by Richard Sears and Alvah Roebuck in 1892, Sears defined American retail through its mail-order catalog and department stores and reigned for decades as the nation's largest retailer, before a long decline ended in 2018 bankruptcy and a near-total collapse.
Shop Sears merchandise
Sears, Roebuck and Co. sold by mail for decades before it opened its first store in 1925. Its catalogs, Christmas Wish Books, signs and advertising are now collected, and this page tracks resale listings for them rather than the tools and appliances Sears sold.
Use the live resale feed for current listings, and read the collector guide for the company’s history, the main kinds of Sears memorabilia and how to tell an original catalog from a reprint.
Sears merchandise FAQ
Where can I buy old Sears catalogs and Wish Books?
The Vintage & Secondhand tab tracks relevant resale listings when they are available. Sears’ own archive did not sell catalogs and pointed buyers to collectors, antiques dealers and used bookstores.
Is every old Sears catalog listing an original?
No. Early catalogs have been reprinted, including a 1968 edition of the 1897 catalog. Check the title page and spine for a later publisher, a reprint date or an ISBN before buying.
Secondhand & Collectible Finds
Showing the first 240 of 765 genuine vintage Sears items on the resale market, gathered live and checked for a real brand match.
No Merchandise Available Yet
We don't carry official Sears merch in the shop yet. Want some? Drop your email to pre-order. If enough capitalists raise their hands, we'll chase down the licensing and get it made.