I CAPITALISM official & vintage merchandise from the companies that build the world
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De Beers

Mining & Metals

The diamond house that controlled some 80 to 90 percent of the world's rough diamond supply for most of the 20th century, founded by Cecil Rhodes in 1888, whose 1947 'A Diamond Is Forever' campaign made the diamond engagement ring a global custom.

Founded 1888Revenue $3.5BValuation ~$4B (est.)

No Merchandise Available — Yet

We don't carry official De Beers merch in the shop yet. Want some? Drop your email to pre-order — if enough capitalists raise their hands, we'll chase down the licensing and get it made.

Genuine secondhand and vintage De Beers gear from the resale market: shirts, mugs, pins, and promo swag posted by collectors. Browse live listings: